It is a universal truth that two people in need of car insurance must pay different monthly premiums. Even though two customers might drive identical cars down to the make, model and year, their ...

Insurance marketers are finding that artificial intelligence tools such as ChatGPT are making them more productive in their jobs. A panel of marketing professionals described their experiences using ...

The insurance industry relies heavily on constantly growing its clientele. An insurance agency is a great business to own because your customers need to renew their policies every year. This creates ...

A couple of weeks ago, I received a marketing piece from a well-known insurance carrier. The piece went out to the insurance carrier’s agents and announced the updated cap rates and maximum ...

Cold calling in the insurance industry is about as popular as a root canal on a Monday morning. If you're still dialing for dollars and hoping for the best, you're fighting an uphill battle with one ...

When most people hear the words “like a good neighbor,” their mind immediately fills in the rest of the sentence with “State Farm is there.” State Farm has spent tens of billions of dollars on TV ...

Opinions expressed by Digital Journal contributors are their own. Whole life insurance benefits those who choose to invest in their financial future. Still, diverting income toward another policy can ...

Microsoft Advertising announced a new ad format for Bing Search named health insurance ads. Microsoft said advertisers are already seeing a 4X increase in return on ad spend (ROAS) and lower costs per ...

Recent high profile matters serve as a solemn reminder that marketing techniques in the insurance business are highly regulated and that the simple act of marketing an insurance product can be a risky ...

Insurance advertising, long dominated by fear-led messaging and worst-case scenarios, is now moving towards confidence, aspiration and financial empowerment, driven by a younger, digitally aware ...