A Wall Street Journal investigation found that TikTok only needs one important piece of information to figure out what you ...

Small businesses thrive on TikTok thanks to an algorithm that evaluates each video independently. User engagement (likes, comments, shares, saves), watch time and relevant content are more important ...

The White House has answered what had been one of the major outstanding questions regarding its pending deal to transfer TikTok’s US operations to a majority American ownership group: Under the ...

There's a hidden corner of TikTok the algorithm won't show you, full of weird, creepy and downright disturbing videos. Is it a myth – or a preview of the internet's future?

While the creation of this new entity marks a big step toward avoiding a U.S. ban, as well as easing trade and tech-related tensions between Washington and Beijing, there is still uncertainty ...

May 30 (Reuters) - TikTok is working on a clone of its recommendation algorithm for its 170 million U.S. users that may result in a version that operates independently of its Chinese parent and be ...

A new slider tool allows users to signal they want more content based on certain topics, like ‘dance’ or ‘current affairs.’ A new slider tool allows users to signal they want more content based on ...

TikTok super app now books hotels, streams full songs, tracks FIFA World Cup scores, and is pursuing a fintech license in ...

Chinese tech giant ByteDance finalized its agreement to sell a majority stake in its video platform TikTok to a group of U.S. investors. TikTok announced on Jan. 22, 2026, that it has formed TikTok ...

Instagram is rolling out “Your Algorithm” to the main feed, letting users see and adjust what the platform thinks they’re interested in. Mosseri credits TikTok with pioneering the recommendation model ...