Apple CEO Tim Cook called the memory chip shortage a hundred-year flood as Musk agreed, forcing Apple to raise Mac and iPad prices by hundreds of dollars

Apple CEO Tim Cook had earlier warned of price hikes due to the memory chip shortage, saying "price increases are unavoidable."

Forty years ago, Apple made a TV ad that showed how personal computing would liberate us from Big Brother. Rather than being performed by some cold, faceless and distant corporation, computation would be in your hands.

After 15 years at the helm, Tim Cook is stepping down as CEO of Apple and handing over the reins to the company’s senior vice president of hardware engineering, John Ternus. Cook, who joined Apple in 1998, succeeded Steve Jobs in 2011 and went on to ...

The increases come a week after Tim Cook said higher memory costs made them “unavoidable.”

President Donald Trump said Thursday that Apple is partnering with Intel to design computer chips that will be manufactured in the United States.

Apple said that one major improvement for Siri is that users will be able to converse back and forth with Siri. After asking Siri about the World Cup in a demo, the user is able to pull down the tab to access a new text input field and more information about, in the example, World Cup matches. Siri's answers are also longer.