The days of full glam are over. In 2026, brides want a look that emphasizes their natural beauty. The focus is on radiant ...

She said “I don’t” to her wedding day glam. A bride revealed that she washed off her professionally applied makeup just 20 minutes ahead of her first look in a scenario she called a “fever dream.” ...

Add Yahoo as a preferred source to see more of our stories on Google. A bride was shocked to learn her makeup artist had pulled out of the wedding on the morning of her big day The makeup artist was ...

Add Yahoo as a preferred source to see more of our stories on Google. The makeup artist (right) claimed the bride (left) didn’t give any indicators that she was ...

Your bridal makeup artist will be one of the first people you see on your wedding morning, and they will stay close through ...

Red lipstick becomes the standout detail in Sophia Vergara’s bridal look, pairing a strapless Marchesa gown with flawless ...

Today, inspiration for bridal makeup comes from Instagram reels, viral transformations, and saved posts that future brides ...

This bride said “I don’t” to caked-on wedding cosmetics. A Tennessee woman’s decision to go makeup-free on her wedding day sent the internet into a tailspin. Earlier this week, Nashville-based ...

It all could have been avoided with simple communication. According to the knot, the average cost of bridal makeup in the U.S. is $140. Certainly not inexpensive, and understandably so. Makeup artists ...

"Every aspect of a wedding is so outrageously expensive," TikTok user Emily Landon shared in a viral video Starr Bowenbank is the Style Editor at PEOPLE. She joined PEOPLE in 2025 after serving as a ...