The advertisements play on Egypt’s poor World Cup record — and the belief that 2026 is different. So far, they ring true ...

The news spread like wildfire with millions of views of the commercial being shared across TikTok, Instagram, and YouTube.

FIFA put into effect a player-welfare measure. Fox turned it into a half-billion-dollar windfall. The smarter advertising bet ...

Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World Cup, the company may have outdone itself. An ample amount of the game's ...

Water breaks in the middle of each half will happen at games no matter the location, temperature or type of venue ...

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

When the World Cup kicked off last week, FIFA introduced hydration breaks, a mandated 3-minute window for players to rest.

Cruz used his World Cup 2026 outing with dad David as a way to jab at his estranged brother.

Team USA thrilled fans with a dominant performance, but many viewers were left frustrated by a controversial change to the ...